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Your Vision — Our Strategy

Outshine, Outscore, Outsell on

Amazon

Tap into the potential of your Amazon business with our cutting-edge and data-driven services

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Last 30 days
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Last 30 days
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anavigator

About Us

Our mission is to

help brands achieve success and unlock their potential

on this premier online commerce platform.

We are a team of professionals with 7 years of experience in Amazon sales.

With over 20 million in confirmed sales, we take pride in our competence and effectiveness. We're proud to partner with over 30 brands, helping them reach new heights.

Our dedicated team of 23 specialists is always ready to serve our clients and ensure their success on Amazon.

Oleg Zaidiner
CEO & Co-Founder

“Trust your business to our experts, and we'll help you grow and thrive on Amazon.”

Oleg Zaidiner
30+

Active brands

+9 last year
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7+

Years of experience

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23

Certified team members

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20B+

Total Ad Sales

+1b last month
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30+

Active brands

+9 last year
image
7+

Years
of experience

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23

Certified team members

image
20B+

Total Ad Sales

+1b last month
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Services

What Can We Do?

Vita Kozachuk
Amazon PPC Specialist

“Unlocking the algorithmic symphony of Amazon PPC to harmonize your brand's success in the e-commerce arena.”

Vita Kozachuk
Amazon PPC Management

Amazon PPC Management

Skyrocket your visibility with our tailor-made Amazon PPC service. Turn potential viewers into actual buyers, ramping up conversions and ROI.

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Amazon DSP

Amazon DSP

Unlock the power of Amazon DSP with us! Harness Amazon's vast buyer data, target ideal customers, and boost your brand's reach. From laser-focused targeting to maximizing ROI - we bring your brand to the forefront. Connect, convert, and captivate with our DSP expertise.

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Amazon Marketing Strategy

Amazon Marketing Strategy

Experience explosive growth on Amazon! We fine-tune your positioning, listings, and pricing, unleashing robust profits and scaling opportunities.

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Ready to maximise your Amazon sales?

Share contact info, our Amazon PPC expert will help you succeed.

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Our Clients

Trusted by the top companies in this industry

cases

Successes of our clients

What the client says

I’m most impressed with aNavigator’s transparency!

Yaniv Shtalryd
BabySense
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"aNavigator's work has boosted the client's best-seller ranking (BSR). Organized and reliable, the team delivers on time and within budget and is highly transparent about their work and capabilities. They provide top-notch ideas and recommendations to elevate the client's marketing efforts."

Yaniv Shtalryd

Customer review

BabySense – Scaling Sales on Amazon Across Multiple Marketplaces

BabySense, a leading brand in the baby products market, has been partnering with us since 2021. They're known for their high-quality, luxury offerings, distinctively positioned in the $100-$200 range compared to competitors' lower-priced alternatives. In a market saturated with competitive, lower-cost options, BabySense needed a strategy to solidify its place and thrive.

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What the client says

I am absolutely thrilled with the results

Roman Sherhelashvili
Director of Marketing & Business Development, ArtPix 3D
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“I am absolutely thrilled with the results achieved thanks to the company! Our sales on Amazon have increased manifold, and it was done professionally and efficiently. I feel like our business has found a reliable partner, and I couldn't be happier!”

Roman Sherhelashvili

Customer review

3 – Artpix3D – Mastering Seasonality and Scaling Growth

Artpix3D, a popular brand known for its high-quality gift items, approached us with a unique challenge. Their business was highly seasonal, with peak sales during Mother’s Day and Christmas. They sought to grow their business and reduce their dependence on these two key events.

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What the client says

I liked everything about their work!

Nikolay Lipkin
Director of Performance marketing & D2C
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"With aNavigator's help, the client reached $1,400 per day in gross profit within just a month and gained 60 units per day in organic sales. The team worked closely with the client to further optimize their strategy and bring growth-boosting results. They were communicative and attentive to detail."

Nikolay Lipkin

Customer review

Accel Club – Securing Market Leadership in a Competitive Category

With Accel Club, our primary goal was to maintain the market leadership the acquired brand had achieved and extend the product line for increased market share.

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awards

We take pride in being recognized by Clutch as one of the top advertising companies in the industry

This award is a testament to our ability to create impressive advertising campaigns and grow brands.

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Whitepaper

Discover 6 Steps to Boost Amazon Revenue with our expert guide.

Unleash the Amazon Marketplace's potential with insights on niche, audience, traffic, sales, inventory, metrics, and more.

Ready to revolutionize your revenue strategy?

Let's start!

our team

Meet our team:

With innovative plans, eagerness, and data-centric approach, we work to make your Amazon business shine. Hop on and get introduced to our amazing team of Amazon ecommerce experts!

«At aNavigator, we're your Amazon success squad.»

We adapt to your needs with innovation, transparency, and a passion for growth. By picking us, and you’re choosing a team as invested in your success as you are.

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News and podcasts

LATEST UPDATES

Use Amazing Amazon Product Videos: Skyrocket Your Sales
Blog
January 10, 2024
Use Amazing Amazon Product Videos: Skyrocket Your Sales
Do you click the 'Buy Now' button, or do you 'Add to Cart'? This can be confusing for consumers. The key to influencing their decision lies in the power of your immersive visual content, such as product videos. Visuals in brand and product promotion are a must in modern marketing. Customers engage with content first, and it's this visual storytelling that guides their purchasing choices. According to Forbes' statistics on visual content, approximately 91% of consumers now favor interactive and visual content over conventional text-based or static media. When you provide audio-visual content, you effectively allow your customers to window shop online! If you want to know how to make more sales using Amazon product videos, you are in the right place. We give you the lowdown on how to get the best bang for your buck and reel in those conversions.   Why Use Amazon Product Videos for Your Product Listing?   Adding a video to your product listing offers many advantages. Here are just a few: 1. Enhance Product Engagement and Storytelling Videos are captivating and hold attention effectively. They grab your attention and maintain it by presenting information in a readily accessible and easily digestible manner within a brief timeframe. Product videos compel customers to not just skim through the product listing but invest an additional moment in focusing on the features and advantages of your product. 2. Increase Product Conversions Include product videos on your listing to help increase your conversion rates. Since videos result in better engagement, your customers are more likely to click on your product when presented with a product video.  Your product images have a lot of influence on how your products are perceived on the web. This is your chance to get the right lighting and angles to make your products shine on your listing. 3. Improve Brand Awareness and Customer Trust Even when a product video is present, sometimes customers are not converted, which is an unfavorable outcome.  While increasing sales is the primary goal of including product videos, the next important goal should be enhancing brand awareness. Customers are more likely to remember your product after watching an engaging video. Additionally, by showing how your product works in a real-life situation, potential customers can quickly see how useful and practical it is, which helps them feel more confident in purchasing. 4. Differentiate Your Products From Competitors Your product videos should summarize your product and why consumers should buy it. You get to explain your differences and edges amongst competitors. And if you check out your competitors' product videos, you will see what you can highlight more on your product to achieve better reactions. 5. Drive Higher Organic Search Rankings Another reason to consider adding a video is that it helps improve your product's ranking on Amazon. This is because video listings have a higher conversion rate (CVR) than those without videos. A higher CVR means a better order on Amazon's search results pages.    Where Does an Amazon Product Video Appear on Your Listing?   1. Product detail page When you upload a video to your product listing, put it in the primary product images section, allowing customers to locate and watch it as soon as they hit the listing without the need to scroll or think. 2. A+ Content section This section, previously known as Enhanced Brand Content (EBC), is a feature provided by Amazon that allows you, as a seller, to incorporate pictures containing relevant information into product listings. Additionally, it involves using bullet points within product descriptions to present information in a more organized manner. To enjoy this functionality on Amazon, you must register and gain approval on the Amazon Brand Registry. Vendors or sellers with registered products on Amazon Launchpad and Exclusives qualify for this. They can access Enhanced Brand Content (EBC) or A+ content features for ASINs within the approved catalogs of their brand. 3. Sponsored Products and Sponsored Brands ads Another marketing tool you can use if you are a brand-registered seller on Amazon is sponsored brand ads. These banner advertisements showcase your brand logo, custom tagline, and various products, usually positioned at the top of search results on Amazon. At the beginning of 2020, Amazon introduced a new feature, enabling brands to generate autoplaying video advertisements that will be visible in the search results. Videos in this section must only be 15-30 seconds in length, which means they need to be as informative and concise as possible.   What Does it Cost to Add a Video to a Product on Amazon?   Adding a product video to your listing is one of the best marketing strategies because it is cost-effective and has a high ROI.  However, individual sellers must pay $1,500 per product page, including product variations. Even then, investing in your product videos is the best way to take advantage of this free feature. So outsourcing the production of your product videos might incur external costs, but it will all be worth it.   Common Amazon Product Video Types   On Amazon, various product video formats can be employed to display and market products effectively. Some common Amazon product video types include: 1. Product Highlights Video A product highlights video, also known as a product showcase video, showcases the features of your product and the benefits of using it. This type of video usually gives an overview of the product. It is usually accompanied by a voice-over explaining the details of the product. This is great if you want to showcase products such as jewelry, furniture, or appliances. 2. Customer Review Video Customers tend to gravitate towards products that are positively reviewed by actual customers on Amazon. Customer review videos are mostly user-generated, which makes them more natural or authentic. This is really valuable for your brand and for your product. As an Amazon seller, you should look out for these customer videos and know how to pick the best ones you can include on your product details page. 3. Comparison Video A comparison video can be more tedious but effectively gains an edge against your competitor. You can clearly show the differences between your product and the competitors. This is great for highlighting the main selling features of your product.  However, Amazon has specific rules for using these videos. For example, you cannot show the competitors' brand names. Brands frequently employ this kind of video to assist consumers in making well-informed choices, offering a comparative analysis of various products in a particular category. 3. Explainer Video A big trend in the world of explainer videos is the unboxing video. This provides customers with the reassurance of visualizing the appearance of their order upon arrival and enables them to experience the unboxing of the product indirectly.  This is really good for what we call the “Ikea technique.” Ikea doesn’t have people in their catalog. This is so you can imagine yourself on that sofa or at their tables in your new and beautiful home environment.  If you can spark the imagination of your potential customer in the same way, you’re increasing a bit of buying tension, as well as reassuring your customers of what to expect when that all-important Amazon delivery arrives.   Best Practices for Creating Your Product Videos   If you want to create compelling product videos on Amazon, you need to follow specific best practices to improve the visibility and attractiveness of your products. Essential recommendations: 1. Keep Videos Short and to the Point Concentrate on the essential features of your product and ensure it is concise, straightforward, and gets straight to the main points. The length of a product video is ideally around 90 seconds- do not make your video any longer than this! Remember that humans' attention spans are getting shorter and shorter, so spend as much time as you need editing and re-editing to make your videos clear and efficient. Learning a little about copywriting and product presentation really isn’t a bad idea.  Also, consumers are inclined to better recall and grasp essential information presented in brief and easily digested videos- think bullet points first and then build from there. Want to know more about good product descriptions? Drop us a request here. 2. Use High-Quality Video and Audio Producing high-quality audio-visual content is pretty far-fetched nowadays, even if it is self-produced. Due to advancements in camera, editing, and lighting technologies, creating videos has become fairly simple, even on a budget. If your audio is unclear or distorted in any manner, viewers lose interest. Consider investing in a good-quality microphone that can be easily connected to your camera or smartphone. You need to ensure that your product is well-lit to showcase its features in the highest quality possible. If you lack professional lighting, natural light is an equally effective alternative. 3. Focus on Showcasing the Product's Features and Benefits Your main goal is for your customers to view your product in action and learn more about the product. Openness regarding a product's features and advantages establishes a sense of trust with customers. When customers have a clear understanding and comprehension of what the product offers, their confidence in the brand goes up. 4. Include a Call to Action Motivate viewers to engage in an action, like clicking 'Add to Cart' or 'Buy Now.' Conclude the video with a clear and compelling call to action. A carefully formulated call to action has the power to impact the viewer's decision-making journey directly, motivating them to transition from contemplating the product to making an actual purchase.   Frequently Asked Questions (FAQs)   1.Can any seller add an Amazon product video to their listing? Yes, any seller can add a product video to their listing, regardless of whether they are a registered brand or not. To check, you may look into your Seller Central account and see if an option to ‘upload and manage videos’ is available to you. Sellers who are not yet registered in the Brand Registry can also upload videos to an ASIN. While you can add a product video to your listing without a registered brand by using Amazon's Video Producer tool, you will have limited customization options compared to using a professional video production service. 2.What are Amazon's technical requirements for product videos? While you are free to upload videos to your product listing, Amazon still implements measures to ensure that certain qualities are met. The following are the technical requirements for product videos as standardized by Amazon: Size and format: It’s recommended to be of high quality, preferably up to 1080p. Format: Format can be in .flv, .3gp, .avi. .mov, or .mp4. The last two formats (MOV and mp4) are recommended. Thumbnail image: It's usually generated by the system, but if you decide to upload yours, your image must be in .jpg or png format. Aspect ratio: Your video should be shot for a 16:9 aspect ratio and a resolution of at least 1280 x 1080 pixels or 1920 x 1080 pixels Video length: Keep the video short; it should be 15-60 seconds long with great visuals and music so that your audience is drawn in and entertained briefly. Maximum file size: 500 MB   Start Boosting Your Sales Today!   Elevate your marketing game by including product videos in your promotional tools. These videos are more than just a showcase for your products; they significantly boost conversion rates, enhance brand recognition and trust, and even elevate your search ranking. Thanks to better and more affordable video production technology, creating these videos has become accessible and cost-effective. With a bit of research and creativity, you can make a start with just a decent smartphone and a few simple lights.  You can always improve on your standards later. The main thing is to get started! Being a good Amazon seller is about getting your listing and your operations better than last week. So don’t worry too much. A “just okay” video is better than no video.  We’re obsessed with success for Amazon sellers. If you have any questions that haven't been answered, let us know here at Seller Candy. Let’s chat about how we can leverage these strategies to engage your customers and improve conversion.
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Embracing Change and Innovation in Amazon E-commerce
Blog
December 1, 2023
Embracing Change and Innovation in Amazon E-commerce
The Amazon marketplace, known for its dynamic and ever-changing nature, presents a fascinating world of opportunities and challenges for sellers and brands. This platform, which started as a relatively open market, has evolved into a complex and competitive arena, demanding continuous adaptation and innovation from its participants. From its early days as a burgeoning online marketplace to its current status as a global e-commerce powerhouse, Amazon has continually reshaped the way products are sold and marketed. Understanding these shifts is not just beneficial but essential for anyone looking to carve out a successful niche in this competitive space.
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