Blog

October 7, 2026

Amazon’s “Targeting with AI” Just Got Its First Strategy. Here Is What the Beta Actually Does.

A setting called Targeting with AI appeared in the Amazon Ads console under Settings at the account level. When it first appeared, the status showed "No strategy available", nothing to

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October 1, 2026

Weekly Amazon Digest: unBoxed 2026 Special Edition. Everything Announced at the Event, in One Place

Amazon Ads held unBoxed 2026, its yearly advertising conference, in San Francisco in September, and AI was at the center of almost every announcement.   🏁 The highlights - Amazon

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September 29, 2026

Accelerate 2026 Special Edition. The Full Event Roundup in One Place

The highlights: - Seller Assistant can now remember context, run workflows while you're offline, and take actions once you approve them. - Amazon Ads is getting AI recommendations in October

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September 28, 2026

ANavigator Weekly Amazon Digest — Week 39

Accelerate brought a large batch of AI tools for sellers and advertisers, led by a smarter Seller Assistant and more automation in campaign management. Amazon also confirmed holiday peak fulfillment

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September 25, 2026

Ads Data Manager Just Opened to All Advertisers. Here Is Why That Matters for Sponsored Ads.

Amazon's Ads Data Manager has been available to larger DSP advertisers for some time. As of now, it has expanded to all advertisers globally, including small businesses, and covers all

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September 23, 2026

Auto-Optimisation: Amazon Is About to Manage Your Keywords for You. Here Is What It Actually Does.

Amazon announced a new Sponsored Products feature called Auto-Optimisation, launching in the United States in January 2027. It is worth understanding before it arrives, because once it is turned on,

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