Blog

March 13, 2026

Amazon Sponsored Products Prompts and Sponsored Brands Prompts Move to General Availability on March 25

Amazon is taking another step toward AI-driven shopping. On March 25, 2026, Sponsored Products prompts and Sponsored Brands prompts will move from open beta to general availability in the U.S.

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March 13, 2026

Amazon Expands Shop Direct with Product Feeds: More Visibility for Merchants Through Search, Rufus, and Buy for Me

Amazon has introduced a new way for merchants to join Shop Direct more easily. Brands can now connect their catalogs through third-party feed partners like Feedonomics, Salsify, and CEDCommerce, which

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March 9, 2026

ANavigator Weekly Amazon Digest | Week 10

Each week, we break down the most important Amazon updates and explain what they mean for brands and sellers – across advertising, AI, catalog control, pricing, and profitability. Week 10

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Blog

March 5, 2026

Amazon Brings “Canvas” to Seller Central: Real-Time Visual Dashboards Powered by Seller Assistant

Amazon has launched a new “canvas” experience inside Seller Central that turns your account data into an interactive workspace. Instead of jumping between reports and exporting files, you can ask

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March 3, 2026

Amazon and OpenAI Announce Strategic $50B Partnership: What It Means for AI, Marketing, and Commerce

Amazon Web Services (AWS) and OpenAI have just announced a major long-term strategic partnership that will reshape how generative AI is built and used across industries — including advertising, customer

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March 3, 2026

ANavigator Weekly Amazon Digest | Week 9

Each week, we break down the most important Amazon updates and explain what they mean for brands and sellers - across advertising, AI, catalog control, pricing, and profitability. Week 9

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