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Amazon Just Gave Advertisers 10 New Brand+ and Performance+ Capabilities. Here Is What Actually Matters.

On July 20, 2026, Amazon released a significant update to Brand+ and Performance+ — ten new capabilities spanning audience data integration, expanded audio formats, streaming TV automation, and AI model

Why AI Made the “All-in-One Employee” Problem Even Worse

Why AI Made the “All-in-One Employee” Problem Even Worse

Artificial intelligence has transformed the way businesses work. Tasks that once required hours can now be completed in minutes. Content is generated faster, reports are automated, customer data is easier

ANavigator Weekly Amazon Digest – Week 29

ANavigator Weekly Amazon Digest – Week 29

This week brought eleven updates across returns, vendor compliance, storage costs, fulfillment, advertising, and the shopping tools building up around AI chat platforms. Some changes are already live and actionable,

Amazon GWD Expands to Shanghai and Offers 30 Days of Free Storage. Here Is What Brands Sourcing From China Should Know.

Amazon GWD Expands to Shanghai and Offers 30 Days of Free Storage. Here Is What Brands Sourcing From China Should Know.

When Amazon launched its Global Warehousing and Distribution facility in Shenzhen in April 2026, it was the first step in a stated vision: store inventory at origin in China, replenish

Amazon Is Removing the Featured Offer Eligibility Gate. Here Is What Actually Changes for Sellers.

Amazon Is Removing the Featured Offer Eligibility Gate. Here Is What Actually Changes for Sellers.

Amazon just made a quiet but structurally significant change to how the Buy Box, formally called the Featured Offer, works. Starting July 2026, Amazon is removing seller eligibility requirements for

ANavigator Weekly Amazon Digest — Week 28

ANavigator Weekly Amazon Digest — Week 28

This week covers a Buy Box eligibility change landing in the UK and EU, an early start to Prime Big Deal Days planning, and a new holiday ad automation tool.