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  Week 25 brought nine updates across listings, fulfillment, advertising, and platform tools. Several of them have hard deadlines in the next few weeks, so this is not a slow

Starting June 29, 2026, Amazon is enforcing a new requirement for every seller-fulfilled SKU in the US: your stated handling time must accurately reflect how fast you actually ship. If

There is no shopper-facing label yet. No suppression threat. No enforcement deadline in your Seller Central notifications. But something is being built — and brands using AI-generated visuals in A+

A busy week on Amazon and beyond. Title character limits are changing, a new AI disclosure law is now in effect, Sponsored Product Video was auto-enabled without warning, and Amazon

As of June 9, 2026, a new law is in effect in New York that applies to every brand running Amazon advertising — regardless of where your company is based.

Last week, we wrote that Amazon may be moving to a 75-character title cap. Now it is confirmed. Amazon's official Seller Central policy page, under "Policies for writing listings", now