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Amazon’s Reference Pricing Crackdown: The Strike-Through Era Is Getting Harder to Game
Blog
April 9, 2026
Amazon’s Reference Pricing Crackdown: The Strike-Through Era Is Getting Harder to Game
Amazon is closing one of the most widely used conversion tactics on the platform. Starting April 23, 2026, the rules around reference pricing are changing in ways that will force
Learn more
Prime Day 2026 Rewards Brands That Plan Earlier, Not Louder
Blog
April 8, 2026
Prime Day 2026 Rewards Brands That Plan Earlier, Not Louder
Prime Day 2026 is already underway — at least from a planning perspective. Amazon opened the deal submission window on March 24 and has set a May 26 cutoff for
Learn more
ANavigator Weekly Amazon Digest | Week 14
Blog
April 7, 2026
ANavigator Weekly Amazon Digest | Week 14
Each week, we break down the most important Amazon and e-commerce updates and explain what they mean for brands and sellers. This week’s updates focus on catalog control, pricing changes,
Learn more
ANavigator Weekly Amazon Digest | Week 13
Blog
March 31, 2026
ANavigator Weekly Amazon Digest | Week 13
Each week, we break down the most important Amazon and e-commerce updates and explain what they mean for brands and sellers — across advertising, AI, logistics, platform strategy, and market
Learn more
Amazon Tests Prime Shipping on Brand Websites Without Amazon Login
Blog
March 31, 2026
Amazon Tests Prime Shipping on Brand Websites Without Amazon Login
Amazon is testing a new feature that could change how direct-to-consumer brands use its logistics network outside Amazon.com. According to recent reporting, the company is piloting a program that lets
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Prime Day 2026 Planning Is Already Open: Why Brands Should Start Earlier This Year
Blog
March 25, 2026
Prime Day 2026 Planning Is Already Open: Why Brands Should Start Earlier This Year
Amazon has officially opened Prime Day 2026 deal submissions, and this year, the planning window looks more important than usual. According to Amazon’s Prime Day readiness playbook, Prime-Exclusive Best Deal
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