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On April 20, 2026, Amazon and Anthropic announced an expanded partnership that reframes how seriously Amazon is treating artificial intelligence — not as a feature set, but as the foundational

Amazon's Rufus has quietly crossed a meaningful threshold. It is no longer a tool that waits for a shopper to ask a question. With the launch of Scheduled Actions, it

Each week, we break down the most important Amazon and e-commerce updates and explain what they mean for brands and sellers. This week's updates cover a major supply chain shift

Amazon has been making headlines for pricing policy changes and carrier deals. But on April 9, 2026, a quieter announcement went live that could have a bigger long-term impact on

Most sellers are focused on ads. The logistics side of the business does not always get the same attention — but it should, because what happens in the carrier network

Each week, we break down the most important Amazon and e-commerce updates and explain what they mean for brands and sellers. This week's updates cover Prime Day timing, a major