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A busy week on Amazon. Nine updates across ads, data tools, seller policies, and platform features — several of which require attention before Prime Day in late June. 📌 Contents:

On June 2, 2026, Amazon announced that most sellers will miss entirely. Amazon's 1P paid feature signals in Amazon Marketing Cloud are now free to query through December 31, 2026,

The dates are confirmed. Amazon Prime Day 2026 runs from Tuesday, June 23, through Friday, June 26 — four full days, starting at midnight PT / 3 a.m. ET. Early

Week 22 brought a dense set of updates across listings, fulfillment, advertising, and brand visibility. Several changes carry real operational deadlines, and a few point to shifts in how Amazon

On May 19, 2026, at Google I/O, Amazon's position as the default starting point for online product discovery got a serious structural challenge. Google did not announce a new ad

Amazon had a busy week. Major feature drops across Brand+ and Performance+, new measurement capabilities in DSP, expanded AMC access, and a fresh round of search and placement changes. Here